Twitter Threads broken! What now?

Twitter Threads broken! What now?

Recently Twitter started breaking up threads, making it almost impossible to read them.

A good replacement for threads are blog posts, with proper SEO they will keep bringing traffic to your website and help you spread the word about your knowledge.

The problem for most is that a thread is displayed right there on Twitter while a blogpost usually just has a default preview of your website. This means possible readers have to click through, reducing the number of people who actually read your content.

In this short blog post, I will tell you about the HTML tags you can add to your website to create a proper preview.

<meta property="og:site_name" content="Your Website Name Here"/>
<meta name="twitter:site" content="@yourname" />
<meta name="twitter:creator" content="@yourname" />

This first one is very straight forward, it will change the name displayed in your preview. The Twitter tags are needed to enable the twitter preview!

<meta property="og:title" content="Your title goes here"/>
<meta name="twitter:title" content="Your title goes here" />

Once again a very easy tag, just insert your (clickbait) title here, usually below 60 characters is the way to go. Once again Twitter needs a unique tag!

<meta property="og:description" content="Your description goes here"/>
<meta name="twitter:description" content="Your description goes here">

The description should be under 300 characters, some website prefer it to be under 230 characters!

<meta name="twitter:card" content="summary" />

This is yet another Twitter specific tag, add this to enable Twitter previews!

<meta property="og:type" content="blog"/>

This will be the type of your content, this helps with the display on websites like Facebook, the default is “website” but you can find a list of all types here

<meta property="og:image" content="Your Image.jpg">

Last but not least you can add an image, this can either be a screenshot, an image from your post or anything else that you would relate. The content has to be a URL to your image, depending on your website host you can just upload it on the same page.


All in all its not great how Twitter is trying to limit conversations by breaking up threats but there could be an upside to it if you start using your website as a blog and set up proper previews.

This way you will create traffic for the other offers you have on your site, things like a newsletter, store or services you offer.

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